TAKING ADVANTAGE OF DOOH
Posted by admin on January 12, 2012 in Uncategorized
With limited ad dollars in a tight economy, many large advertising firms areturning to a still evolving medium: Digital Out of Home (DOOH). The medium allows advertisers to more directly reach potential customers through a direct medium such as gas pump tops, lobby kiosks and digital signage in any other areas where consumers gather.
Flexibility of message and reasonable cost versus return are two of the highlights of this medium that while still evolving, large agencies are turning to more frequently. Ad dollars are extended by allowing the advertiser to target a specific audience for a certain amount of time with specific content.
Petro TV is a local leader in this industry with over 40 locations of DOOH at gas stations in the New Orleans and Baton Rouge, Louisiana metro areas. The company provides sponsored and commercial content from name brand products that are shown to point of purchase consumers.
Push your advertising creativity. Try something new and bold. Read more belowabout DOOH from industry leaders here and see why you should consider it aspart of your advertising budget soon!
For more information on DOOH, click here.