Survey Forecasts Increase in Digital Place-based Ad Spend

Posted by admin on August 22, 2011 in Uncategorized

A new survey of strategic media planners conducted by the New York-based Digital Place-based Advertising Association (DPAA) reveals a dramatic increase in their intention to include digital place-based media in ad plans, with nearly 44 percent saying they will accomplish this by shifting some television dollars to digital place-based.

…see the full industry report here

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