Petro TV Expands Regional Reach
Posted by admin on March 14, 2011 in News Announcement
Baton Rouge, LA, March 14, 2011 – Petro TV, the region’s leading digital ad display network provider, today announced that it has added another location to its expanding network of convenience stores. The location at 7930 Jefferson Highway/La Rouge Mart is the primary service station along one of the most transited corridors in the metro Baton Rouge/Capitol Region area seeing over 35,000 consumer motorists on a daily basis.
As an innovator in digital out-of-home advertising, Petro TV delivers dynamic partner sponsored content, news, weather and infotainment via daylight readable screens to a captive audience. “The addition of our forty-fourth location will allow our local, regional and national partner sponsors to reach an audience that is on-the-go and mobile. Our network reaches over 1 million customers per month and our advertisers value the rich audio, video and interactive medium on the Petro TV network”, stated Ethan Cheramie, Chief Executive Officer at Petro TV.
The increase in digital video recorders, email filters and channel surfing has moved businesses to complement existing marketing tactics to reach prospects and customers. Consumers spend 4-6 minutes on average at the service station and over 91% of people notice digital place-based screens during their fueling visit.
“The Petro TV digital ad network works. Customers remember our message and call when they need us”, stated Shelby Fontenot and Lance Trice, owners at Tri-Care Automotive, an innovative, membership-based auto and fleet service provider – http://tri-careautomotive.com/.
“Baton Rouge and Louisiana are important growth markets for our network and for our customers. As we continue to enhance and upgrade our network and expand to additional locations in the coming months our advertising sponsors see Petro TV as a critical component in their marketing mix”, added David Plaisance, President and Chief Operating Officer at Petro TV.